A company buys advertising for one of two reasons:

•  Branding

•  Direct sales

Branding refers to the process of impressing a company name or a product name onto society's collective brain. Let's say you have come up with a new brand of soda, or you are opening a new restaurant, or you are selling a new gadget. You want to get the product's name (and sometimes the product's features and benefits) firmly planted in people's heads. This is branding.

On the other hand, a direct sales ad is an ad that is trying to get you to do something today, right now, as you look at the ad. The advertiser wants you to click on the ad, call an number or drive immediately to the store.

Sure there is as schemes out there that attempt to put content related ads on your site, but this is an automated process. You can easily end up with a hunting site placing ads on an animal related site like the SPCA ! They do offer you thousands of impressions a day, but that doesn't mean you will get any business from it or even get people interested enough in your product to even remember it.

With us, that will never happen. We have skilled people that look at the content of every site involved to make sure we offer you the best possible marketing solution. We use well establised sites and web communities to target the right groups that will be interested in what you have to offer. Some of our clients increased their sales by up to 100% by using our well structured marketing packages.